INDUSTRIES
AI Automation & Digital Marketing for B2B in India
Your Sales Team Is Chasing Junk Leads from B2B marketplaces
You get 50 B2B marketplaces inquiries a day and maybe 2 are serious buyers. Your sales team wastes hours on tire-kickers while real customers buy from your competitor who showed up first on Google. Sound familiar?
You know your product is solid. You have been in this business long enough to know that. But your lead generation is broken. B2B marketplaces sends you volume, not quality. Your website looks like it was built in 2015.
When a procurement manager at a real company searches for what you sell, they find your competitor — not you. And your sales team, the 5-6 people who should be closing deals, spend most of their day filtering garbage inquiries. With 1,600+ projects and nearly two decades of experience, Haben helps B2B founders fix this entire pipeline. We build AI-powered systems that qualify leads automatically, make your business visible to serious buyers on Google, and put WhatsApp Business automation to work so your sales team talks only to people who are ready to buy.
$200 B
India's B2B e-commerce opportunity by 2030
40 M+
MSMEs registered on Udyam portal
15 M
MSMEs expected to sell online by 2027
17%
B2B e-commerce annual growth rate (CAGR)
THE PROBLEM
Challenges Facing B2B Businesses
These are the exact problems b2b businesses come to us with.
B2B marketplaces Leads Are Mostly Noise
You are paying for B2B marketplaces premium but 80% of inquiries are price-shoppers, competitors scouting your pricing, or people who will never buy. Your sales team calls every lead because you cannot tell the serious buyers from the noise. That is 30-40 hours a week wasted on follow-ups that go nowhere.
Your Website Does Not Generate a Single Lead
You have a website but it has not been touched in years. No blog, no product pages optimized for search, no way for a buyer to request a quote without calling you. When a procurement manager Googles what you sell, your site is nowhere. All your leads come from platforms and referrals — zero from organic search.
WhatsApp Quotations Are a Mess
Your sales team sends quotes on WhatsApp, follows up on WhatsApp, confirms orders on WhatsApp — but there is no system. Conversations get lost. Follow-ups get missed. You have no idea which deals are hot and which went cold because everything lives in individual WhatsApp chats with no tracking.
HOW WE FIX IT
What We Build for B2B Businesses
Concrete solutions, not vague promises.
AI Lead Scoring That Eliminates Waste
We deploy AI systems that score every B2B marketplaces inquiry based on buyer signals — company type, inquiry detail, repeat behavior, and verification status. Your sales team gets a ranked list every morning. Hot leads go to your best closer. Cold leads get automated follow-ups. No more guessing.
B2B SEO That Brings Buyers to You
We build product pages, technical content, and industry-specific articles that rank for what your buyers search. "CNC precision parts manufacturer Pune" or "bulk packaging supplier India" — we make sure your business shows up when procurement teams are actively looking for what you sell.
WhatsApp Business Sales System
We structure your WhatsApp Business with automated quotation templates, follow-up reminders, and order confirmation flows. Every conversation is tracked. No deal falls through the cracks. Your sales team gets a system that works on the platform B2B buyers actually use — not email they never check.
Google Business for B2B Visibility
Even B2B buyers use Google Maps. We optimize your Google Business Profile with products, photos, and reviews so that local buyers and visiting procurement teams find your factory or office. Combined with local SEO, this brings walk-in inquiries from serious buyers in your area.
AI SERVICES FOR B2B
Our AI Services for B2B Businesses in India
Four pillars of AI-powered growth — each tailored to your industry.
AI Automation
Automate lead qualification, proposal generation, and follow-up sequences. AI systems that score B2B marketplace leads so your sales team spends time on buyers who will actually convert. Built for startups and fast-scaling organizations that need measurable pipeline, not vanity activity.
Explore AI Automation →AI Consulting
Get a B2B digital sales roadmap. We audit your current lead sources, sales cycle length, and conversion rates — then build a plan to reduce dependency on marketplace leads. Built for startups and fast-scaling organizations that need measurable pipeline, not vanity activity.
Explore AI Consulting →AI Marketing
LinkedIn outreach, case study distribution, and account-based marketing campaigns targeting decision-makers at companies that match your ideal customer profile. Built for startups and fast-scaling organizations that need measurable pipeline, not vanity activity.
Explore AI Marketing →AI SEO
Rank for industrial buyer searches — "packaging machine manufacturer India", "CNC components supplier". Technical SEO that positions you above marketplace listings in search results. Built for startups and fast-scaling organizations that need measurable pipeline, not vanity activity.
Explore AI SEO →WHY HABEN
Why India B2B Businesses Choose Haben
What makes us different from every other agency.
Based in India
We are an India-based agency and understand Indian B2B buying behavior — long sales cycles, relationship-driven deals, and the shift from offline to digital procurement.
Industrial Marketing Expertise
With nearly two decades of experience, 800+ consulting projects, and operator exposure to a billion-dollar startup in its early stage, we understand manufacturers, distributors, and service providers across Indian industry segments.
B2B marketplaces to Direct Pipeline
We help B2B companies build owned digital channels so you stop paying per-lead on marketplaces and start generating inbound inquiries from your own web presence.
Sales Cycle Aware
B2B deals take months. Our nurturing systems maintain engagement across long sales cycles with automated touchpoints that keep you top-of-mind until the buyer is ready.
FAQ
Frequently Asked Questions
Everything you need to know about our AI services.
That is exactly who we help. This is built for 10-50 person businesses — manufacturers, distributors, service companies. You do not need enterprise budgets. Our AI automation works at your scale and grows with you. Book a free scaling audit to see where your leads are leaking.
We cannot change what B2B marketplaces sends you, but we can filter it. Our AI scoring system integrates with your B2B marketplaces dashboard and automatically separates serious buyers from noise. Clients typically see 60-70% reduction in wasted follow-up time and much higher close rates on the leads that matter.
Most B2B buyers here prefer WhatsApp over email. That is why we build your entire sales automation on WhatsApp Business — quotations, follow-ups, order confirmations, payment reminders via Razorpay links. We work with how businesses actually communicate.
B2B SEO is slower than consumer SEO because search volumes are lower, but the leads are worth much more. Typically 3-6 months for meaningful organic traffic. With 1,600+ projects behind us, we know exactly which keywords move the needle for B2B businesses.
Start with the leak closest to revenue. For many b2b teams, that looks like "b2b marketplaces leads are mostly noise": You are paying for B2B marketplaces premium but 80% of inquiries are price-shoppers, competitors scouting your pricing, or people who will never buy. Your sales team calls every lead because you cannot tell the serious buyers from the noise. That is 30-40 hours a week wasted on follow-ups that go nowhere. We do not start by adding a new platform or asking your team to change everything at once. The first sprint usually turns one painful operating problem into a measurable workflow. In this industry, that often means ai lead scoring that eliminates waste — We deploy AI systems that score every B2B marketplaces inquiry based on buyer signals — company type, inquiry detail, repeat behavior, and verification status. Your sales team gets a ranked list every morning. Hot leads go to your best closer. Cold leads get automated follow-ups. No more guessing. The goal is to prove movement quickly, then compound from a cleaner base.
We anchor the page around the buyer's actual problem, not a generic industry description. For this b2b page, the second major problem is "your website does not generate a single lead": You have a website but it has not been touched in years. No blog, no product pages optimized for search, no way for a buyer to request a quote without calling you. When a procurement manager Googles what you sell, your site is nowhere. All your leads come from platforms and referrals — zero from organic search. Search engines need service clarity, entity coverage, and direct answers. AI search systems need the same, but in a more extractable format. That is why the page connects b2b seo that brings buyers to you with AI Consulting, FAQs, schema-ready answers, and India-specific buyer context. The result is a page that can rank, convert, and give answer engines enough context to cite it accurately.
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