CREATIVE TESTING AUTOMATION / CANADA
Creative testing automation for Canadian businesses
We find out which message helps the right buyers understand your offer. We organise a small set of ad versions, your team's sign-offs and the enquiries that follow, so each test answers a clear question.
MESSAGE TESTQuestion - Facts - Test - Review
TEAM APPROVALPAGE MATCHRECORD LIMITS
CANADA / YOUR PROJECT
We test a buyer question, not just another headline.
Haben gives a lean marketing team one tidy record of every ad test and the enquiries each one brought.
Ad versions often live in scattered folders, sign-offs in chat and results in a separate dashboard. We put the headline, the start date, the person who said yes and the calls it produced in one shared log.
Tell us which campaign is underperforming and what buyers keep asking. We will propose the versions, how we judge them and our fee, with ad budget listed on its own line.
SOFTWARE SAVINGS
Are message tests giving your team a clear answer?
We map the hand-offs between writing an ad, signing it off and hearing back from sales about the leads. Often a shared log fixes more than a new subscription would.
Which buyer question does this message test answer?
Does the landing page match the offer in the ad?
Which responses actually suit your business?
Who confirms the wording and facts before a version runs?
CREATIVE TESTING SERVICES
We find a message worth taking into the next campaign.
We pick one buyer question, prepare a few clear versions and compare the good-fit responses.
Ideas start flowing before anyone agrees the buyer question to test.
We start from a single buyer worry, such as delivery time or price, and the facts that settle it. Every version speaks to that worry only.Several versions make production and sign-off hard to follow.
AI writes a handful of headline and body options in English or French. Nothing runs until your team signs off on claims and tone.The ad promises something the page never explains.
We check that the page backs up the signed-off message and makes the next enquiry step clear.The test ends with no clear record of what happened.
We keep the versions and good-fit responses together, and record what the results show and what needs another test.HOW IT WORKS
From scattered ideas to steady creative learning.
Haben sets up one focused message test with a few signed-off versions. We line up the ads, the audience, the landing page and the tracking so you can see which version brought real enquiries. You get a written plan before launch and a plain results summary after.
Extract
We agree the audience, buyer question and facts your team can stand behind in the message.
Generate
We draft a few versions, and your team signs off the wording and claims before they go live.
Launch
We launch the test and log the audience, page and tracking, noting any mid-test change to budget or offer.
Learn
We weigh good-fit responses against cost and production effort. If the results are too thin, we agree another test instead of declaring a winner.
WHY HABEN
A clear answer from one message test.
Our AI analysis helps frame fair marketing comparisons. A farm equipment dealer could compare a message about the job the machine does with one about its specifications, then weigh trade enquiries against ad cost.
A software company could compare a message led by time saved with one led by its integrations. We use only claims the company can support and keep the offer and enquiry route the same for both.
We agree the signed-off versions, audience, landing page and review question before launch. Creative work, ad spend and who answers the enquiries are kept separate.
We compare suitable enquiries with advertising cost and production time.
SERVICE QUESTIONS
Answers for Canadian businesses comparing creative testing automation.
What do we get first?
Each test runs on one message question with a few signed-off versions. We line up the audience, landing page and enquiry records, then hand your team the test plan and a plain review of which version brought better-fit replies.
What do we need for the first discussion?
Send one live ad or landing page, a couple of angles you want to try and the step a buyer should take next. Common objections from your sales calls shape the test, so no customer files are needed.
Must we buy new software to start this?
Rarely. Your current ad accounts, inbox and CRM are usually enough to run a first test. We add a shared log and a weekly results check, not another licence.
How are the work and fee agreed?
You get a short list of message versions, a test plan tied to one buyer question and a review of the enquiries each version brought in, with ad spend kept separate.
INTRO MEETING
We show which message deserves more investment.
We agree the scope, the number of versions and the review method in writing before work starts. The fee is fixed for that scope, and media spend sits on its own line.