Lean local teams receiving English, French or mixed-language enquiries across phone, forms, email, social, booking and CRM.
Do not split one customer into duplicate records because English and French fields or inboxes differ.
Keep the original wording beside any summary; a translated summary can lose product, legal or scheduling nuance.
Assign by competence, availability and language ability rather than sending every French request to one overloaded person.
Measure delays and exceptions separately enough to detect whether one language journey receives weaker service.