"A cross-channel, customer-focused content strategy is essential these days to successfully interact with buyers"
Content built to leave an impression or a well planned opportunistic content marketing strategy to take advantage of any major events in the industry is missing these days. Content for content sake, devoid of true outcome or just to have an online presence is something that seems to be the new normal today.
Today not only just large brands, even the smaller players are making it convenient for customers to search informations about their products and services online and to keep them engaged. Even though content marketing is an area that has picked up immense speed in recent years,Sadly most content marketing managers tend to copy the trends.
According to Statista.com, with over 460 million internet users, India is the second largest online market, ranked only behind China. By 2021, there will be about 635.8 million internet users in India.