"A Logo Does Not Sell (Directly), It Identifies."
Brand positioning lie at the heart of any good marketing strategy. Finding a right place for your brand in the market place or in your consumers mind is the most important challenge most organisations are facing these days.
With a right positioning strategy, brands can create an everlasting impression that allows consumers to engage with a company on a more personal level. A great brand will always have a strong identity and always find ways to stay close to their consumers and their emotions.
Even if you are market leader trying to beat your competitor in his own game or a small player trying to fight it out with other players in a specific area or an innovative brand with a never before concept trying to change things, you need to adopt a different and efficient strategy to succeed, to effectively speak to your consumers and most importantly to understand their language.