Do you have a well defined digital marketing strategy for your organisation? We know you don't have one. Don't worry, you are not alone.
Even in the most advanced cities, more than 50% of the organisations, don't have a well defined strategy for their digital marketing initiatives. Most corporates these days clearly understand the importance of digital marketing over traditional marketing, so almost everyone these days have an online presence but sadly just for the sake of having it.
A lot of successful business leaders even today do not have a great understanding about developing a good digital marketing strategy. The truth is we are still not ready to invest our time or invest heavily to develop a good online strategy or define a flawless process for our online marketing initiatives. Most of us have these processes either outsourced to a web development agency or getting it done through their own in-house web development team and have limited resources to execute these startegies effectively.
It is understandable, digital marketing at times requires a lot of coding and design work but how can a web developer really understand your prospects? your product/services? buying process? behaviour of your prospects ? etc.
Most consumers say they do online searches throughout the product-buying process, from inspiration to research to purchase to post-purchase. This means a creative advertiser have a variety of contact points where they could potentially influence potential customers. So this process has to be done in cordination with a capable marketer to execute it to perfection, along with a developer and designer.
The world is moving in a direction were print media is disappearing, we don't have time for television or radio or any of those traditional marketing channels. By 2018, over a third of the world’s population is projected to own a smartphone, an estimated total of almost 2.53 billion smartphone users in the world. Which means you will have to change the way you are communicating with your prospects and this will not be possible with out a well defined and carefully planned Digital Media Strategy.